PRE-ORDER + GIFT
FLIP™ play advanced
LED light hairbrush

The future
of haircare
is here

Pre-order now & get a free sheet mask pack

The brush born out of frustration...

We’ve all been there - tugging at knots, watching strands break, feeling like every brush stroke does more harm than good. We saw a gap in the market: there were brushes that detangled, and products that claimed to repair hair. But nothing that did both in one step, instantly. So we reimagined what a brush could be. 

All the ease of your favorite detangler, now with real hair care benefits built in. 

HIGHLIGHTS

No pulling. No tugging. No tears.

Less breakage? Yes please. Designed to detangle from root to tip, these ultra-flexible and strategically spaced TPEE bristles gently separate hair, tackling tangles and knots without breaking your flow (or your strands) - for smooth, pain-free detangling, and noticeably fewer hairs left on your brush.

Red light. Stronger strands.

Hair feeling fragile? Red LED light helps strengthen hair prone to breakage and thinning by stimulating the deeper layers of the scalp and promoting hair follicle health. By addressing the root causes of hair weakness, this wavelength helps support stronger, more resilient hair growth.

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FLIP™ play advanced LED light hairbrush

Real results

Blue light. Balanced scalp.

Flakes or oily roots weighing you down? Blue LED helps balance the scalp to address these common issues. By helping to calm inflammation and clear clogged follicles, it creates the ideal conditions for refreshed, more manageable hair - allowing your strands to thrive.

Green light. Revitalized growth.

Hair looking a little lackluster? Green LED light boosts circulation and delivers essential nutrients directly to the scalp. The result: nourished follicles, improved vitality, and a fresh foundation for fuller, healthier-looking hair.

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Bye frizz. Hello shine.

Say goodbye to static and hello to glossy, smooth hair. Our bristles are coated with an advanced anti-static finish that reduces flyaways and frizz, while boosting natural shine - leaving your hair softer, smoother and more polished.

Smart Swedish design.

Helps distribute oils and serums evenly from root to tip- no buildup, no waste, just better results. Outer frame flips forward to shield bristles from picking up lint in your bag. 100% waterproof, so can be used on both wet and dry hair. Up to 6 hours of use per charge, with included USB charging cable.

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A hairbrush, reimagined.

No pulling. No tugging. No tears.

Less breakage? Yes please. Designed to detangle from root to tip, these ultra-flexible and strategically spaced TPEE bristles gently separate hair, tackling tangles and knots without breaking your flow (or your strands) - for smooth, pain-free detangling, and noticeably fewer hairs left on your brush. 

Red light. Stronger strands.

Hair feeling fragile? Red LED light helps strengthen hair prone to breakage and thinning by stimulating the deeper layers of the scalp and promoting hair follicle health. By addressing the root causes of hair weakness, this wavelength helps support stronger, more resilient hair growth.

Blue light. Balanced scalp.

Flakes or oily roots weighing you down? Blue LED helps balance the scalp to address these common issues. By helping to calm inflammation and clear clogged follicles, it creates the ideal conditions for refreshed, more manageable hair - allowing your strands to thrive. 

Green light. Revitalized growth.

Hair looking a little lackluster? Green LED light boosts circulation and delivers essential nutrients directly to the scalp. The result: nourished follicles, improved vitality, and a fresh foundation for fuller, healthier-looking hair.

Bye frizz. Hello shine.

Say goodbye to static and hello to glossy, smooth hair. Our bristles are coated with an advanced anti-static finish that reduces flyaways and frizz, while boosting natural shine - leaving your hair softer, smoother and more polished. 

Smart Swedish design.

Helps distribute oils and serums evenly from root to tip- no buildup, no waste, just better results. Outer frame flips forward to shield bristles from picking up lint in your bag. 100% waterproof, so can be used on both wet and dry hair. Up to 6 hours of use per charge, with included USB charging cable. 

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Before
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After
DETANGLE AND SMOOTH

Instantly visible results

Effortlessly detangles hair for a smooth, glossy finish.

Longterm results

RED light

Helps strengthen hair prone to breakage & thinning.

BLUE light

Balances scalp to combat oiliness & flaking.

GREEN light

Improves scalp & hair health by boosting circulation.

HOW TO USE

Simple & easy

STEP 1

Turn on

Flip open the hairbrush, and press the universal button to turn on the LED light. 

STEP 2

Select LED

Press the universal button again to switch between LED light colors: red LED, green LED or blue LED. 

STEP 3

Brush hair

Brush hair as normal, from scalp to ends of hair. Once finished, press the universal button for 3 seconds to turn the LED light off. 

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FEATURES

One-time
investment

  • Sustainable

    No replacement parts required. Ever.

  • Cruelty-free & Vegan

    No animals were used in the development and testing of this product.

  • Staggering battery life

    Lasts up to a whopping 6 hours of use per single USB charge.

  • Hygienic & Waterproof

    100% waterproof, can be used on both wet and dry hair, easy to clean.

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The outer flip frame

Engineered for practicality and protection, the flip frame is precisely what it claims to be. It's a frame on the outer rim of your brush that flips forward to shield the bristles from deforming due to mechanical force, preventing the brush from picking up lint or getting tangled in your bag or drawer. It effortlessly flips back to open up bristles, ready to brush and repair your hair. Just flip forward once you have finished, and that's it. 

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