HIGHLIGHTS

4-in-1 complete oral care

The front of the 360° brush head cleans teeth and gums. The back cleans cheeks and tongue. That's why it's clinically proven to improve overall oral hygiene by 140%.

Tough on plaque

issa™ 4 smile delivers up to 9,000 pulsations per minute, to break up and remove plaque while gently massaging gums. It's clinically proven to remove 30% more plaque than a regular manual toothbrush.

issa™ 4 smile

Real results

Gentle on gums, cheeks & tongue

Clinically proven to reduce gingivitis. Outer silicone bristles prevent you from brushing too hard - which can cause tooth & gum sensitivity. Soft, medical-grade & bacteria-resistant. Gently cleans & massages more sensitive areas of the mouth.

Ultra-hygienic

Completely safe for everyday use, this toothbrush is made of PBT polymer and medical-grade silicone bristles. It's also free of BPA and phthalates.

Natural manual gesture

Designed for people who like to brush their teeth ‘normally’. Unlike other electric toothbrushes, issa™ 4 smile doesn’t make you change your brushing style. Because why change the way you brush, when you can just get a smarter brush.

Smart Swedish design

With built-in smiley faces to time your 2-minute brushing routine and remind you if you haven’t brushed in over 12 hours. It also comes with an anti-slip grip for secure handling.

4-in-1 complete oral care

The front of the 360° brush head cleans teeth and gums. The back cleans cheeks and tongue. That's why it's clinically proven to improve overall oral hygiene by 140%.

Tough on plaque

issa™ 4 smile delivers up to 9,000 pulsations per minute, to break up and remove plaque while gently massaging gums. It's clinically proven to remove 30% more plaque than a regular manual toothbrush.

Gentle on gums, cheeks & tongue

Clinically proven to reduce gingivitis. Outer silicone bristles prevent you from brushing too hard - which can cause tooth & gum sensitivity. Soft, medical-grade & bacteria-resistant. Gently cleans & massages more sensitive areas of the mouth.

Ultra-hygienic

Completely safe for everyday use, this toothbrush is made of PBT polymer and medical-grade silicone bristles. It's also free of BPA and phthalates.

Natural manual gesture

Designed for people who like to brush their teeth ‘normally’. Unlike other electric toothbrushes, issa™ 4 smile doesn’t make you change your brushing style. Because why change the way you brush, when you can just get a smarter brush.

Smart Swedish design

With built-in smiley faces to time your 2-minute brushing routine and remind you if you haven’t brushed in over 12 hours. It also comes with an anti-slip grip for secure handling.

Before

After

BEFORE & AFTER

Clinical results

Based on results from 3rd party clinical testing, in a 4-week trial with twice-daily use.

Improves overall oral hygiene by
140%
in just 1 month.
Reduces gingivitis.
Removes
30%
more plaque than your regular manual toothbrush.
100%
of users report whiter teeth & healthier-looking gums.

issa™ hybrid brush head

Replace every 6 months

issa™ hybrid brush head combines soft outer silicone bristles that protect sensitive gums with firmer inner polymer bristles that effectively remove plaque and surface stains. Its ultra-hygienic, quick-drying materials resist wear and bacteria build-up, ensuring a more thorough clean every time. For optimal results, replace the brush head every 6 months.

Learn more

FEATURES

One-time
investment

Sustainable
Premium quality & a product life of years. Brush heads last up to 2x longer than other toothbrushes.
Cruelty-free & Vegan
No animals were used in the development and testing of this product.
Staggering battery life
USB rechargeable with up to 265 uses per single charge.
Hygienic & Waterproof
Bacteria-resistant, free of BPA & phthalates, 100% waterproof, easy to clean.

HOW TO USE

Simple & easy

STEP 1

Apply toothpaste

Apply your regular toothpaste to the issa™ brush head. Then press the universal button to turn on issa™ 4 smile and select your preferred mode if desired in the App.
Download App

STEP 2

Brush

Brush your teeth the same way as you would with a manual toothbrush for 2 minutes. Then use the back of your issa™ 4 smile brush head to gently scrape your tongue and inner cheeks.