The toothbrush that makes both you & your baby smile
We all know how hard it is to brush a baby’s teeth and gums when all they want to do is wriggle around and chew. That’s why we’ve created a toothbrush that has bristles on both sides, and smiles at your baby so they smile right back. Designed to encourage a 2 minute morning and evening routine - because brushing doesn’t have to be boring!
If it’s one less thing we need to worry about every day, it’s worth it.
Gum Massage
Gentle sonic pulsations massage the gums without applying too much pressure. Reduces bacteria in the mouth by clearing away food fragments and residue. Soothes irritation of gums to relieve the tenderness that comes from teething.
Tooth Brush
Silicone bristles cover each tooth separately from all angles for a true-tooth clean. Ultra-soft silicone remains gentle on gums and soft on baby tooth enamel. Forms good oral-care habits and familiarizes your baby with brushing.

One-time
investment
Sustainable
Premium quality & a product life of years, with no replacement parts required. Ever.
Cruelty-free & Vegan
No animals were used in the development and testing of this product.
Staggering battery life
USB rechargeable with a battery lasting up to 265 days per charge.
Hygienic & Waterproof
Made of medical-grade silicone, 100% waterproof, easy to clean.
Simple & easy
STEP 1
Apply toothpaste / soothing gel
Apply a dentist-recommended amount of infant-formulated soothing gel or toothpaste to the issa™ 4 baby brush head. Then press the universal button to turn it on and select your preferred mode if desired in the App.
Download App
STEP 2
Brush
Encourage your child to use issa™ 4 baby in the same way as a manual toothbrush, brushing teeth & massaging gums with circular motions for 2 minutes. Once the 2 minutes are up, the Happy Face will light up to reward your child for doing a great job!
STEP 3
Rinse
Press and hold the universal power button for 3 seconds to turn off your issa™ 4 baby toothbrush. Then rinse the toothbrush with water, and leave to air-dry.
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INDEPENDENT REVIEWS
BY BAZAAR VOICE
INDEPENDENT REVIEWS
BY BAZAAR VOICE