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Constantly learning, growing and expanding
The mind behind FOREO's innovations
We had a huge task at hand this year. We were looking for a CEO. Why? Because FOREO’s founder Filip Sedic wants to focus on the thing he likes best and does best — developing new and exciting products as the CIO (Chief Innovation Officer). Did you know that Filip himself is the visionary behind the design of FOREO’s LUNA? True story! He got inspired by his wife’s facial cleansing brush which she wasn’t really fond of, so he took it upon himself to make a better alternative. And 8 years later, here we are, solving one problem evolved into a global innovation powerhouse! In the meantime, Filip designed and developed other award-winning devices like our UFO range, microcurrent cutie BEAR and ISSA sonic power toothbrushes. And we can’t wait to see what he comes up with next!Meet our new CEO
Constantly learning, growing and expanding, FOREO is always on the lookout for unique minds to help us along the way. And we’re happy to announce that we found “the one”. Meet Boris Trupčević, our new CEO.“For me, FOREO is love at first sight. And second sight. And, also a third sight. My first reaction was, and I admit - This is not my industry. But then I took a closer look. It struck me - we should get married. Immediately. Las Vegas style.’’ - says Trupčević.Boris is a media expert with 25+ years of experience, a long-time CEO, a former General Manager of Styria Group Croatia and a Board member at International News Media Association. With his strong product development background and an even stronger love of design, innovation and technology, it’s safe to say that this is a match made in heaven. We got very lucky and managed to ask him a couple of questions about this new chapter, his plans for FOREO and his skincare routine:
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