The Evolution of Your Favorite Cleansing Brush LUNA™

When successfully built, dreams become stories. This is one of those—the story of FOREO Sweden and its first baby, now 11 years old and in its fourth generation, the world's favorite facial cleansing brush, LUNA™. We'll visit the very beginning, when the original LUNA™ was still a sparkle in its inventor's eye, the future plans, and some adventures in between. 

The revolution in thinking

Talking about ideas is great, but doing is better. Everything we do matters, and small, intelligent changes in daily routines accumulate into large transformations. So FOREO founder Filip Sedić asked: "Why should masking take 20 minutes? Why would exercise be only for the body if your face has muscles, too? Why wouldn't a minute of cleansing be enough?" The creative destruction of “the norm” is a way to find true innovation, refusing to play by the stale old rules we never agreed to.

Industries are changed and created by those daring to be different, so FOREO set out on a mission to find better ways of taking care of themselves. Life is sometimes complicated. Self-care doesn’t have to be. It could (and should) be the best part of your day. Game changers build their own niches and don’t follow fads. They focus on people - one by one - because a healthy, happy individual is the core of a flourishing society, and FOREO came to be to cater to that new society, moving away from hoarding "stuff" and investing in experiences that enhance well-being in those precious few essentials built to last. They want intelligent solutions to replace the droning of the beige buzz of mediocrity and to invest in others who see a better way to live, work, and be, chasing the finer things in life - in design, beauty, technology, well-being, and quality of living. This is how it all started, plus it was a husband's way to clear his name after an anniversary gift had gone wrong - reaffirming the age-old wisdom that all success is built on a few failures (and husbands willing to make it right).

We want the best for those we love, and Filip thought he had given his wife one of those finer things in life with a great anniversary gift—a top-notch face brush. But soon after, the delight turned dread as the “soft” brush was causing more trouble than good. Filip's engineering eyes took a closer look.

LUNA™ brush genesis

The nylon bristles were far too harsh for delicate facial skin and were a perfect condo for unwelcome bacteria to thrive in. This failed gift led to a new idea, and here we are today, in the 4th generation of a LUNA™ brush, the world's 1st silicone sonic facial brush that started an ever-growing brand changing the rules and the industry.

A new solution was born by applying transdermal sonic pulsations instead of harsh rotating brush-strokes and ditching the nylon germ trap for medical-grade silicone. FOREO couldn't have known the reaction they’d get and how fast the news would spread by word of mouth. What started in Chinese and Asian communities quickly wild-fired its way through the globe, and today, we cover 6 continents with 30M fans in love with sleek, minimalist, luxurious, biocompatible products that’ll last a lifetime.

How did LUNA™ get its name?

And what was the name? Where did FOREO get that? Well, they went to the Moon and back. It's not an empty phrase. They really did. First product ever launched, facial cleanser and massager LUNA™ (lat. moon), did not get its name due to the lunar shape as it is often believed, or because it looked like it was out of this world. The fact is much weirder still and connected to one of the most memorable human achievements of all time.

LUNA™ was named after the material used. You’ll never guess who your first body-safe silicone buddy was - Neil Armstrong. Yes, the first man who set foot on another celestial body… ever… in the history of our species had his moon boots made out of the same material you now love in your LUNA™ facial cleansing brush. Easy to use, ergonomic, new, beautifully designed with top-shelf materials, truly beneficial, and sustainable as it will last you a lifetime. This is what LUNA™ is about.

LUNA™ 4 Collection - the latest generation

Not only did LUNA™ successfully change the way we think about cleansing, but it has helped with lymphatic drainage, blood circulation, hygienic cleansing, better absorption of skincare, and all that through FOREO’s patent technology of T-Sonic™ pulsations. This phenomenal technology has paved the way for beauty tech and stood the test of time. Not only has it been booming for a decade in the industry as one of the best-selling beauty technologies in the market, but it will continue to dominate in the next decade. 

LUNA™ Collection has now extended itself to multiple generations that have upgraded with each new revolution around the central idea of hassle-free, hyper-effective and simple selfcare for all.. FOREO’s most recent LUNA™ 4 Collection, now counts 6 devices and shines with clinically backed results - cleansing 99% of all dirt, oil, bacteria, and makeup residue off the skin in just 1 minute thanks to the famous T-Sonic™ pulsation technology.

LUNA™ 4

The hero in the collection, LUNA™ 4 facial cleansing device, a timeless classic beloved worldwide, gives you a deep in-pore cleanse and a firming massage, offering astounding at-home results in record time.

LUNA™ 4 mini

Its smaller and more affordable version, LUNA™ 4 mini, is perfect for those who have just entered the skincare world and is designed to help with blemishes and breakouts, deep cleanse pores, and problem areas on the nose, cheeks, and forehead.  

LUNA™ 4 go

Those who are always on-the-go should opt for LUNA™ 4 go, which we like to call LUNA™ 4’s little sister, since it is so easy to keep in the gym bag or use when traveling - it has up to 300 uses per charge, so you don’t have to worry about running out of the battery mid-trip. 

LUNA™ 4 MEN

FOREO’s most extensive collection even has a device for men - LUNA™ 4 MEN face & beard cleansing device - which prevents breakouts and eliminates razor burns, prepping the face and neck for shaving. 

LUNA™ 4 body

To expand your beauty regime to the whole body, FOREO came up with LUNA™ 4 body massaging body brush that uses T-Sonic™ massage to deep cleanse and gently exfoliate dead skin cells while promoting blood flow and reducing the appearance of cellulite. It also reduces breakouts on the body, prevents strawberry skin and ingrown hairs, and enhances skincare absorption.

LUNA™ 4 plus

Last but definitely not least, the height of the decade-old evolution of this collection, LUNA™ 4 plus facial cleansing & LED microcurrent device, is the only cleansing device with clinical-grade anti-aging treatments – targeted microcurrent and LED light therapy. While microcurrent naturally plumps and firms the skin while smoothing the appearance of fine lines, Near-Infrared LED light helps reverse signs of skin aging like sun spots and dullness and increases collagen and elastin production, which restores the thickness and elasticity of youthful skin.

Over the years, LUNA™ Collection has undergone various transformations and made numerous advancements, proving that FOREO continues to break industry standards it deliversver above and beyond. 

The latest generation found LUNA™ expanded by an accompanying skincare line designed to work with and boost the results of the devices seamlessly. Premium, intense yet gentle cosmetics are designed to expel & lift away impurities from deep within pores, intensely hydrate and protect the so crucial barrier function, or serve as a 2-in-1 cleanser and shaving cream for male needs. FOREO created the clean formulas without an extensive list of blacklisted ingredients, including no sulfates, phenoxyethanol, silicones, disodium EDTA, and mineral oil; they are vegan, fragrance & cruelty-free, dermatologically tested & suitable for all skin types, ensuring glowing, healthy, soft & smooth skin from the very first use.

New LUNA™ cosmetics line includes:

LUNA™ Ultra Nourishing Cleansing Balm

A perfect 1st step in double-cleansing routines, a waterless balm that melts into a silky oil to gently remove sebum, all kinds of makeup, and SPF

LUNA™ Micro-foam Cleanser 2.0

A perfect 2nd step in double-cleansing routines that transforms into delicate microbubbles to lift impurities from within pores for clean, moisturized, and balanced skin every day.

LUNA™ 2-in-1 Shaving & Cleansing Foaming Cream

A 2-in-1 face wash that doubles as a shaving cream to melt, extract, and wash away the grime as you nourish, soften, and moisturize, and easy glide ensures the closest shave of your life: no more razor burn, ingrown hairs, irritation, itching, and bumps.

Feeling taken care of is beautiful; taking care of someone is beautiful. Youth is beautiful; aging gracefully is beautiful. Innovation is beautiful and so is wisdom. In an integrity-driven culture ideas and dedication are of paramount value.

Change is the only constant, and it seems to be speeding up while the battle to survive and thrive continues. The Red Queen Hypothesis in biology states: "In my kingdom, you have to run as fast as you can just to stay in the same place."

The rabbit hole goes way deeper than we thought. So FOREO grows, peeking into new hot areas of digitalization, artificial intelligence, genetics, biology, aging, quantum computing, brain-cloud interfaces... all for "better" and all for you. And the mission to help you enjoy living in your skin continues.

The past is gone. The future is here. It looks bright and beautiful and, with FOREO, so does yours.