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TRIAL of The Fake LUNAs
FOREO is fighting back against the onslaught of wannabe LUNAs
Being a pioneer of advanced beauty technology is a flattering position that comes with numerous responsibilities, such as inspiring others to be better... but it also means dealing with low-quality copycats. For the last 12 months, FOREO was on trial against Kingdom Zhuhai Company because their product was a little too similar to the LUNA range. How this saga ended, you can find out below.
Fake it 'till you make it? Or maybe not?
After a really, really long legal fight (a 24-month Intellectual Property court proceeding and 12 month trial), the court found the Kingdom Zhuhai Company guilty of infringing FOREO’s LUNA design patent with its own KD308 product. Which basically means that they got called out for being copycats! The court ruled in favor of FOREO and made history as it awarded a compensation payout for economic losses and reasonable expenses of 3,000,000 RMB (around 450,000 USD) - aka the largest court ruled payout for design infringement in a Shanghai Court’s history. Final outcome? The Kingdom Zhuhai Company was ordered to pay the compensation and stop infringing FOREO’s design patent ASAP. The Kingdom Zhuhai's version of LUNA (KD308) was mostly sold on online e-commerce platforms (Alibaba and Tianmao) and made them an excess of 35 million RMB. Take a look at what FOREO's CEO had to say about the whole fiasco in this quote below:While this judgment is a great victory for FOREO, the important fact remains that Chinese courts are waging war on counterfeiting in its own backyard and it’s working. We are truly grateful for the great support of the China legal system, not solely in Shanghai and this case exclusively, but all over China where the legal system is supporting change and traps the reason for trade war in China generally. - Filip Sedic, CEO & founder of FOREO
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