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Best Sonic Toothbrush NEW ARRIVAL: issa™ 4 Collection Pre-order + GIFT
The issa™ Origin Story
If you've got kids, they don't want to brush their teeth. They hate it with a vengeance. If you remember being a kid, you also ran away from a toothbrush. Why? Who knows. It's a forever unexplainable daily battle written down in some childhood handbook that spontaneously combusts the second you hit your teens when you get a new (far more famous) handbook on how to be difficult. But this exact brush battle is why issa™ 4 Collection of sonic toothbrushes is here. Because no matter how successful you are in business, to your kids, you're still this uncool guy forcing them to brush their teeth when there are so many other things to do.
issa™ toothbrush was born when FOREO founder Filip Sedić was on a family vacation on the gorgeous Croatian island of Vis. He suspected his kids were faking that they had brushed their teeth. The ogre that he is, he went to check if the bristles on their toothbrushes were wet. The kids weren't lying, but Filip noticed the bristles remained wet long after brushing, growing their own bacterial gardens. The engineer inside just knew there must be a better way than letting his kids gnaw on those nylon bacteria sticks.
So in the first silicone sonic toothbrush issa™, the nylon was replaced by a 35 x more hygienic medical grade silicone, free of BPA and phthalates, and sported a light signal that showed if the toothbrush had been used in the last 12 hours (because no one enjoys touching wet toothbrushes to check).
But why the name issa™? Issa was what the old Greeks called the ancient settlement on the island of Vis. One can't help but ask if kids from ancient Issa didn't want to brush their teeth (or whatever they did for hygiene) either.
The New & Improved 4th Generation of issa™
The world's 1st hybrid sonic toothbrush, issa™, also marked the most significant oral care advance in 70 years. It is now in the pre-order phase of its 4th generation. For the early birds who pre-order from 13-30 June, FOREO has a valuable GWP (a complimentary extra Hybrid Wave Brush Head). issa™ 4 silicone sonic toothbrush collection covers the oral health needs of the entire family, even the pre-teething babies. The collection delivers complete, 4-in-1 oral care for teeth, gums, tongue & cheeks because the care that only considers teeth ignores most of your oral cavity and spells problems down the road.
An elegant medical-grade silicone body carries a 6-month-lasting Hybrid (ultra-hygienic silicone (10,000 more hygienic than nylon + PBT polymer) flexible brush head. The head channels FOREO's groundbreaking patented Sonic Pulse technology, delivering up to 11,000 high-intensity pulsations per minute. These features combine to make the best sonic toothbrush with a proven track record, tested by labs and real people (and their real lives), and approved by dentists.
The 4th generation has also listened to its fans, keeping all of the features they loved from the previous generation and delivering fresh features like three new modes - Deep Clean, Whitening, and Sensitive - and a revolutionary AI Pressure Adapt function in the plus version, while offering a full year of brushing on a single USB charge. Oh yes, and you can keep your normal manual brushing gesture rather than just standing there with a rotating electric toothbrush.
What Do issa™ 4 Brushing Modes Do?
WHITENING
Do you have that one tooth that's unexplainably yellower than the rest of your teeth, and it's driving you insane? The Whitening Mode is designed exactly for this. It addresses moderate tooth discoloration by delivering a higher Sonic Pulse intensity that restores the natural whiteness of the teeth. This means that if your teeth naturally have a more yellowish tint, they will return to their natural tone.
DEEP CLEAN
This is for that satisfied cleaning when, for a moment, you feel like you've got this adulting thing down because you've just had your teeth professionally cleaned, and now you can't stop exploring them with your tongue. Deep Clean Mode uses a moderate Sonic Pulse intensity to target stubborn plaque and fade surface stains on the enamel for a dentist-level clean at home.
SENSITIVE
Having sensitive teeth and gums is a curse. If we had enemies (we're delightful, so we don't, or obliviously casual, so we do but don't care), this is what we'd wish for them. Sensitive Mode delivers a lower Sonic Pulse intensity for more sensitive mouth areas. It is ideal for individuals with gum inflammation or enamel erosion who need a very gentle approach, not to cause more damage or pain.
What Do People & Dentists Say About issa™ 4?
Well, since FOREO built its reputation by providing solutions to take better care of oneself for real people, living real lives with real schedules, we've offered this common-sense silicone sonic toothbrush to real people to test out in a 4-week clinical trial*, and this is what they said:
- 100% of consumers reported whiter & brighter-looking teeth
- 100% of consumers reported healthier-looking gums
- 100% of consumers reported a fresher feeling mouth
- 100% of consumers reported issa™ is gentle on gums
- 100% of consumers reported they were satisfied with the cleaning performance of issa™
* Based on results from 3rd-party clinical testing in a 4-week trial with twice-daily use.
What was tested by non-dentists was also looked at by reputable dentists to see what they thought, and the expert opinion* is:
"For patients who are aggressive brushers, issa™ will do a great job of cleaning without being abrasive.""It is flexible and wide enough to reach every area of the mouth, so the teeth and gums are cleaned in one stroke."
* Based on a clinical evaluation conducted by THE DENTAL ADVISOR - US, dentistry's trusted experts in product and equipment evaluation since 1984.
Which issa™ 4 Silicone Sonic Toothbrush to Choose?
issa™ 4
issa™ 4 is a hardcore classic and customer favorite with a revolutionary battery life. It delivers up to a full year of use on a single USB charge. This one is for the straight shooter who values utility, quality, and simplicity.
- Brush head type: Hybrid
- Battery lasts up to 1 whole year on just 1 USB charge
- Inner PBT polymer bristles are tough on plaque and clinically proven to remove 30% more plaque than a manual toothbrush.
- The outer ultra-hygienic silicone bristles ensure the brush head remains super gentle on the gums.
- No more overbrushing, bleeding, or receding gums; it is clinically proven to reduce gingivitis.
- Better oral health - clinically proven to improve overall oral hygiene by 140% in just 1 month.
issa™ 4 plus
This is for tech buffs, early adopters, and those quite comfortable with AI interventions and improvements within daily objects. issa™ 4 plus offers a personalized dental care experience with features designed to protect your gums, whiten your teeth, and keep your mouth feeling fresher for longer.
- Brush head type: Hybrid
- Added AI Pressure Adapt analyzes pressure & auto-adapts intensity
- New modes - deep clean, whitening, sensitive
- 11,000 pulses per minute spanning 16 intensities
- Quadrant Timer with lights that indicate when to move to the next quadrant of mouth
issa™ 4 smile
This is a silicone sonic toothbrush designed for those who have never used one before and don't really want to invest much at the start. It is great for kids who need constant reminders to brush and forgetful adults who are resisting adulting. It will make your life easier.
- Brush head type: Hybrid
- A very affordable option, and the battery lasts up to 265 days on 1 USB charge
- Built-in smiley face timer reminders: Brush for 2 mins, it smiles.
- Don't brush for 12 hrs, it frowns.
- 9,000 pulses per minute across 5 intensities
issa™ 4 baby
This one is for parents who need one less thing to worry about and who can't deal with squirming around and chewing the brush anymore. issa™ 4 baby was designed for babies from birth to 3 years of age to clean (as it is chewed) and encourages a 2-minute morning and evening routine to instill good habits from the start.
- Double-sided head with medical-grade silicone on both sides, perfectly safe for chewing
- Up to 10,000 times more hygienic than conventional nylon bristle brushes
- Two separate modes to clean first teeth and massage gums, and help with teething discomfort
- Light-up smile helpers make brushing more fun for kids
- The brush head lasts up to 12 months (even with chewing)
- 6,000 pulses per minute spanning 6 intensities
- Up to 265 days on 1 USB charge
Smart Swedish Design Extra Perks
Extra perks are a fancy way of saying you'll be extra spoiled by these features and wonder how you ever lived without them.
All brushes of the issa™ 4 collection are app-connected, so you can easily adjust the tech to your own preference, and it will automatically sync the brush.
USB-rechargeable is basically no longer a perk; it's a reality and a practical necessity in a world where people work and live on the shores of a keyboard.
The world has become available and ever more trodden by restless feet, so you'll benefit from a travel lock and a pouch to keep your brush clean and hygienic.
The toothbrush is 100% waterproof with a sealed charging port, making it usable in the shower. You might really enjoy a built-in timer, anti-slip grip, and easy click-off-click-on brush head replacement. Plus, each toothbrush can be used with any issa™ brush head or attachment.
For the early birds, pre-orders of the issa™ 4 collection are available from June 13 to 30, 2025. This offer includes a valuable GWP: a complimentary extra Hybrid Wave Brush Head that gives you another six months of daily brushing.
Stay curious, stay beautiful, enjoy living in your skin, and we hope you have infinite reasons to smile this week.
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